What Will Consumers Pay for a Green Vacation?

Image: Adlwarth ppt, ITB First CSR Day at International Tourism Convention in Berlin The International Tourism Convention in Berlin, ITB, convenes yearly. In 2009, the "World's Leading Travel Trade Show" (as it is billed), introduced the first ever ITB Corporate Social Responsibility Day. It is overdue, judging by the reaction of most of the tour operators, location representatives, and marketers filling the convention center's halls -- where questions about "green tourism" opportunities usually end up in discuss...