Don’t Be Shy. Make a Difference with Horny Toad’s 9 in ’09 Program

Horny Toad, the Californian maker of the outdoor lifestyle clothing, launched its 9 in ’09 Make a Difference program at the start of March. You’ve heard of the phrase, “blind leading the blind,” well, this is more like the ‘brave leading the brave.’ Customers are encouraged to list, on the 9 in ’09 webpage, the steps they have taken to live a more sustainable life. In return they earn $9 in Toad Bucks to spend on clothing at participating Horny Toad dealers or HT’s online. Additionally on the 9th and the 19th of each month they’ll be drawing names of participants to win a $99 gift certificate, with all goi...