B-Cycle Bike Sharing Has Plans for Denver...and A U.S. City Near You?

B-Cycle's web site, with its video of shiny red-white-and-blue bikes with cute GPS systems and its solar-powered stations, is nearly too slick and pretty. This bike sharing program is the business brainchild of Trek, health insurance conglomerate Humana and Crispin Porter Bogusky, and the advertising touch really shows. Today, Alex Bogusky will talk about his vision of bike sharing at the SXSW music and culture conference in Austin. Hopefully, B-Cycle's plans will live up to its big-budget introd...