More "Save the Bees" Success: What Can Other Environmental Campaigners Learn?

Image credit: The Guardian 20,000 honeybees released: great news, but why such big news? Anyone who has spent time campaigning on environmental issues will know that it can be hard to get the general public engaged with the plight of an endangered species, or worried about pollution. We all lead busy lives, and sometimes the environment plays second fiddle to economics, politics or even TV reality shows when it comes to public attention. So what is it about honeybees that has so strongly captured our collective imagination? ...